[Music] hello and welcome to the evcom clarion awards 2021 for our second ever virtual awards ceremony in partnership with drpg and sponsored by cvent and 5283 my name is kate sturgis and i have the lovely job of announcing our winners today and hosting the ceremony joining me today is evcom's own executive director claire fenelow who will be speaking to industry leaders at points throughout the ceremony on subjects including trends in the sector diversity and inclusion and sustainability hello everybody and thank you for that introduction kate we're so glad that you're joining us as today's host and thank you to you our audience who are joining us virtually from home we're really looking forward to celebrating the best cause-driven creativity with you across the corporate live and film sectors our panel of esteemed judges who i'd like to thank personally for their time and experience all agreed on the impressive quality of the work this year it is a testament to the sector and to the many brilliant people who work within it that even in the face of a pandemic so much brilliant and varied work has been created i'd also like to personally thank our sponsors drpg cevent and 5283 without whom the ceremony would not be possible we're incredibly grateful for our continue for your continued support of this vital con awards scheme we're going to be joined by a series of guests today and i'm really looking forward to hearing their thoughts but first i'd like to welcome evcom's board chair charlotte gentry to say a few words on behalf of the board so charlotte hello hi claire thank you very much for having me uh on the show today um i am very very lucky to have been the uh the chair for evcom for two years in a row now um and it's been an incredible experience and wonderful to um to have met so many esteemed uh and incredible industry leaders um in the process and so many creative individuals as well um as we all know the industry has been completely transformed over the last uh 15 to 18 months um there's been a lot of collaboration there's been a lot of uh amalgamation of supply base um and there'll be a lot of people that have found the climate tricky um but there's been a lot of uh need to adapt and evolve um during this time um so uh that's meant there's been a huge amount of creativity uh within the sector um and uh it's been all important for associations such as evcom to really come out shining during this period of time because they've really enabled the industry to come together and they've created that platform to be able to network to share content and to do some really incredible things and to evolve and adapt themselves um over over this period so um associations like evcom have been i think pivotal um during this time to enable people to really discuss their challenges and um the uh and to share also their creative insights and the trends that they're seeing during this this period of time so i feel very very fortunate actually to be to a part of uh an association like evcom during this time because it's been really interesting very insightful and i hope that i've been able to add value to claire and her team during this what might have been otherwise a testing time thank you charlotte wells into the main event we would love to see where our virtual guests are celebrating so please do send us over a selfie or group picture of you celebrating via selfie at drpgrp group.com that selfie drpgroup.com there's also a chat function so if you can wish each other luck congratulate the winners and add your comments to the thought leadership conversations we're going to be having we also encourage you to engage with us via our social media platforms using our instagram at evcom uk and our twitter at evcom awards so i'd like to begin by welcoming steve garvey the founder of moving image now steve is a former comms director top 20 agency head and former evcom chairman and ceo he has more than 30 years experience in film and video he set up moving image to fill the information gap in brand video and corporate film and in 2020 he produced the brand film report the first of its kind in 15 years which provides in-depth information and data about the corporate and brand film sector he's going to be speaking to claire about the trends he noticed in this year's entries to open the ceremony thank you kate um hi steve lovely to have you here with us uh today for our second clarion's virtual ceremony he'd have thought we'd have had two um so just to get to get us going uh just ask what was your overall impression of the film submitted this year i mean once again it was a real privilege to be able to sit through all the films i love watching loads and loads of these films by the way um and the quality i think was extremely high i thought perhaps we'd see you know some real impact to the pandemic and a drop in quality but i don't think that was evident at all i think one of the other things about this sector is that it means that this is a competition where large and small can compete on a very level playing field so huge global brands up against tiny charities judged the same way budget doesn't really come into it in quite that way i think also having looked through all the films i think it's one of the great examples of how this sector lets the content breathe so if you look at the average duration we crunch the numbers on all the entries and it comes down to two minutes 31 seconds right from five seconds up to 19 minutes you then look at that benchmark which we've also done the crunching the numbers of and the benchmark for brands on um in the uk on linkedin is about 61 seconds so just over a minute and in instagram it's about 41 seconds uh so you can see here that we're talking about films which on average are two and a half times as long as the average video on linkedin by a brand and that really shows through and the reason they're that long is because they're that good so they can be yeah yeah i've got lots to say um i i did notice though in in the entries that there were there were a lot of covert 19 films i mean it's what everybody talked about yeah i think it was hardly a shock i mean there are i guess three types there there's one which is films which is specifically about the pandemic yeah um you know so for example you've got a series of films which were entered which were to recruit nurses into the nhs uh at the peak of the first wave um then secondly you got films about a different theme but that theme has been hugely impacted by the pandemic so a film like frontline for the nspcc would be an example of that a fundraiser for child protection but where child protection gets a whole different dimension with everyone in lockdown at home and then finally you've got the films where the theme isn't really anything about covert at all but the production was disrupted so a good example of that would be the coalition against gambling ads where which was shot under the first stage after lockdown release but still with safe shooting in place yeah so presumably film film companies and filmmakers had to get very creative just to get films made just to get them out there absolutely and you know i think you can see a few stages in that happening really over time when you look back now over the past year or so i mean first of all there was pretty much radio silence for at least a couple of weeks while everybody tried to work out what to do after the first lockdown in late march but then you start to get content coming through which is just whatever you can get your hands on or whatever you can create so that's zoom or team video or skype that's been that's been shot straightforwardly from people's home you've got user generated content you've got intercuts with archive and stock shot material and the quality of that is not necessarily very high but the authenticity is just through the roof because you're looking into people's living rooms as they try and work out what on earth to do um so it you know that that was the first wave after a few weeks maybe a couple of months you start to see a different kind of content type coming through those are getting more polished and sophisticated so you've got a blend of live and online video being made into a video a live online video event but also a lot of animation and we saw that particularly in the entry field here for the clarions where there's quite a lot of animation more than we would normally expect because of course animation is not disrupted so a good example of that might be the film for the national deaf children's society for example um which was the uh which was the ninja film yeah um i think also you also see around that time people almost trying to recreate the authenticity of the first wave um and they start to sort of create sort of fake online video platforms and dramas yeah yeah things that look a bit like youtube but aren't youtubers similar i think that's quite a difficult form to get right because the audience is by now so familiar with the real thing that actually trying to turn it into a drama is really hard and then of course we got into the third stage which was where there was filming but under restrictions that's right i mean you had safe shooting starts to come in yeah and then we saw uh you know there are three very good examples of this particular genre um which were entries into the clarions although i saw many other examples as well around the time and this is where you use a spoken word poet um and spoken word poets you know are great because they're perfect for safe shooting um and kind of distance shooting um but they can also really pack a punch so for example we saw films coming in uh to the clarions from the royal british legion uh we saw unilever uh we saw we saw three or four others coming in too um and and they all um you know they all sort of bring something different which we haven't seen and somehow seems more real because of the because of the recent past the pandemic and maybe we can look at a couple of the films now that we've been talking about so we're going to start with that royal british legion film yeah aren't we yeah uh so home was actually the second time that that form had been used by the royal british legion it worked the first time around they did the second one but it was disrupted by the pandemic but it was well suited to that form so that survived um and then the second one is a film called amr is now which was um produced by the fair initiative for three angry men uh and i think that's a really strong piece of work because it was shot during lockdown it was produced during lockdown in a very short time frame and what the producers did here uh was to really work on the soundtrack so we've got so visually we've got stock shots archive graphics um but there but this is a really deep well-worked soundtrack produced at very short notices indeed so perhaps we could see those too yeah we'll we'll have a look at the films now please we need to wake up to see how war hits home you can't rest in your bed with the world on its head instead get ready for world war ii forget all the things that you plan to do routine stripped away like a duvet new fears creep into your day and when you open your eyes nothing is the same it's wartime you might have to fight for how long you don't know just look around drink it in last cup of tea from your favorite mug last pint in your local pub last hug with mum the cupboards grow empty but her belly is full of worry a war zone so you go or you might have to stay but home isn't safe you shut out any flicker of light hope bombs don't crush you in the middle of the night what's that sound next door they just found out he won't be coming home what news next whatever it is you have to go on [Applause] when you get back if you get back there are cracks behind your joy the baby you once held is now a big boy things aren't what they were before and after war home means so much more but now we hold the door open to peace let's remember please [Music] okay [Music] so [Music] [Applause] [Music] i [Music] so the two fantastic films there as examples but um outside of covert there were a whole load of other issues that were raised as well i mean it wasn't the only thing so there was a lot else to look at yeah there was a lot else to look at and these are themes which we've seen recurring over the years with clarion entries there were some differences this year as well so the one i'd mentioned first would be black lives matter and with blm it was probably fair to say that the whole concept of blm not inclusion but blm specifically i mean here was probably in some ways quite marginal for many corporate narratives until last year and then everything changed it went completely mainstream so we saw big brands um entering uh for example deloitte hsbc uh really focusing specifically on that one issue we saw a lot on gender equality as well again following on from the metoo hashtag um and so on um with that one that particularly stood out i think for me personally was by the national galleries of scotland a very educational film about why there are so few great recognized females an example of a very long film a very long field yeah but which works because the content's really good and really revealing to me personally on top of that you had quite a lot about sustainability i think that it's fair to say that unilever have become one of the really big investors in that whole message very very successfully if you look at their social media performance most of that's been made by plastic pictures who you know have become very close to them and also by brands by estee lauder who made a really high quality broadcast quality documentary which was entered here as well again much longer form also mental health um often connected with kovids so for example the jewish care film by inspired films could probably fall into that into that category and you know broader broader types of inclusion uh beyond the blm one such as disability inclusion so a very nice film commissioned by volvo with a a um a paralympic swimmer um in that in that one so i mean a lot to work with and i have to say that when you sit down and watch them one after the other it can become a little bit overwhelming because like there's so much wrong with the world that needs to be put right so i think it's really important that we look at the positive on this and particularly we finish with the positive so i thought we could finish by seeing a film called sisters in strength and this was made by studio giggle but it was made in collaboration with a charity called account three who are based in london and what they did was they had a leadership um a leadership course for bain for being women and many of those were survivors of domestic abuse and these and and part of the course was to make this film which was then facilitated by studio giggle with a strong creative team coming out of that so it's a piece of animation which we're going to see next and i think one of the great things about this and so appropriate for the clarions is that it is actually not about people but it is by the people who are telling this story who know this story from the inside so perhaps we can finish with that yeah and lovely thing on collaborate collaboration there as well yes so if we could go to the film that'd be great thank you he was the nicest most considerate guy i had ever met but things began to change he started to control everything i was told how to behave how to speak who i could speak to and what i could wear i even lost control over my finances i didn't feel safe anyway and it felt impossible to tell anyone about my situation he raped me hit me and tried to kill me i felt so trapped imprisoned helpless i was alone and in pain and needed help i just wanted to be free and feel empowered again i reached out for help and the refuge had a room ready for me and my children i've never looked back since one woman in four in the uk will experience domestic abuse at some point in her lifetime financial abuse occurs in 99 of domestic violence cases 20 of women experience sexual assault since age 16. domestic abuse can happen to anyone it's never your fault [Music] so a really interesting uh project to end this segment on so i'd like to thank you steve very much for your great insights into this year's submissions and thank you for taking part thank you for asking me thank you back over to kate now please really fascinating discussion there and a really great way to start our ceremony it is now my pleasure to introduce our first award of the afternoon and this award recognises social welfare work which encourages social awareness raising social issues to the vital prominence they deserve the shortlisted entries are as follows black lives matter for hsbc by media zoo freedom from loneliness for jewish care by inspired films front line for nspcc by three angry men productions launch film for coalition against gambling ads by pucker films mark coveted 19 drtv appeal for british red cross by raw london sisters in strength for account 3 by studio giggle trust conference 2020 for thomas reuters foundation by broadsword event house and we did everything for working options by media zoo now in this category we have one of only three highly commended awards and here it goes to sisters in strength for accounts 3 by studio giggle the bronze award has been awarded to two films they are mark covid19 dr tv appeal for british red cross by rural london and we did everything for working options by media zoom the silver award goes to black lives matter for hsbc by media zoo and winning the gold award is a film which received high praise from the judges we need more content like this said one powerful and accessible said another so this award goes to launch film for coalition against gambling ads by pucker films congratulations [Applause] is your dad in um he's on the phone yo did you see the game then yeah i watched every game you scored a blinder you bet i did who's your favorite player then what do you reckon the chances are i can do it again next week easy you'd be a striker in the league you can bet on it in fact you should how much pocket money do you get a five or a week is that all never mind if you bet on me scoring in the first half next week and turn it into 50 pounds what do you think do you think i've got it in me of course but i only get pocket money on sundays i could ask for in advance or maybe you could just borrow it makes it so much more exciting my mom keeps changing the jar in the kitchen wait a minute it's gotta be five over there my man i'll see you next week with your 50 pounds wait but what happens if you don't score well i won't come back but that's not likely to happen is it see ya who was that you'll never guess dad it was rich tapping come on son don't be daft look for yourself what did he want by allowing gambling companies to sponsor our teams we're giving them a root into our kids hearts [Music] we've got to kick gambling advertising out of football [Laughter] gambling destroys lives [Music] support the coalition against gambling ads don't make a hero out of gambling the next award recognises work that centers around health and well-being raising awareness of medical issues mental and physical to promote health and general well-being the shortlisted entries are amr is now for fair initiative by three angry men productions connect with your heart for have us just by plastic pictures future foods for unilever by plastic pictures i am terry for aqua running by tbd media group the travel to tokyo challenge for boa and bpa by everfi using echo in ph detection animation for johnson by next gen healthcare communications what one thing rare disease day 2021 for the bedrock group by inspired film and word world mental health day 2020 for unilever by plastic pictures now the judges opted to award their second highly commended award in this category in acknowledgment of an incredibly powerful and moving film i am terry for aqua running by tbd media group the bronze award goes to using echo in ph detection animation for jansen by next gen healthcare communications the silver award goes to the travel to tokyo challenge for boa and bpa for everfi and the gold award goes to a film which one judge described as truly shocking and incredible result and another praise for its impact and originality the winner is amr is now a fair initiative by three angry men [Applause] [Music] productions [Music] our next award is for work that successfully and dynamically raises awareness of the current environmental issues affecting our planet the shortlisted entries for this category are be mighty recycle for apgumri by radley eldar climate week nyc 2020 for the climate group by raw london meta for unilever by plastic pictures open water for volvo by tinder flint media blaze and caa there is no finish line for unilever by plastic pictures and tusk conservation awards 2020 by shelton fleming associates sustainability is a core tenant of these awards and someone who has worked consistently with evcom over the years to ensure the sustainability of the ceremony is sam wilson founder and managing director of sintero associates and we are delighted that she's able to be here virtually today along with drpg ceo dale parmenter to discuss how the industry as a whole can work towards a more sustainable future claire over to you kate uh it's lovely to be here with both sam wilson uh on screen and dale parmeter in person to discuss sustainability and especially how the events sector can ensure that it remains at the forefront of our industry so over to you sam first of all um what would you say were the key uh 2021 trends for sustainability for the creative industry hello claire lovely to be with you and hello to everyone tuning in today um i love the clarions it's very close to my heart and can i just say it never ceases to amaze me the level of quality of awards of the the award entries that are coming in and how powerful we are as creative communicators to mobilize and amplify positive change just carry on that great work it's brilliant okay so trends trends well we've got to talk about um climate change here climate crisis let's say we've got to talk about carbon so the next united nations climate change conference cop 26 that's conference of parties 26 takes place in glasgow in november this year so this is a really big year for us claire and the key objective of course is to stabilize those greenhouse gas emissions in the atmosphere at a level that's going to prevent climate catastrophe so this is where targets are set including the one set at cop21 you might notice the paris agreement where 191 parties including the uk have formally agreed to keep global temperature increased to well below 2 degrees celsius and ideally not above 1.5 degrees and these are what's known as science-based targets so what i'm seeing again and again in the creative industry is companies wanting to find out how they can support this what do they need to do to meet their science-based targets so that involves scoping a carbon footprint baseline seeing what the world below two and 1.5 degrees celsius looks like for their company and evaluating how they can meet those targets by 2030. many of the brands now are asking for evidence of this at point of tender so there's another reason to find out what you can do in your organization and this is really important claire because when we're talking about net zero and that's the other hot spot that everyone's talking about at the moment it's absolutely essential to reduce before you offset so all this talk about net zero is great but make sure you've got a founded science-based reductions plan in place as well and i think you know we're talking about industry-wide collaborations we've got ad net zero for the advertising association we've got isla looking at events we've got albert looking at screen all supporting net zero from an industry wide perspective and and finally the other trend well it should not be a surprise to anyone uh certifications these are always on trend claire but i think even more so now as they demonstrate impartial and independent verification of performance to all stakeholders including of course clients yeah um on certifications though sam is there there are a lot of them out there um all with numbers how can people choose uh wisely for their business i think they just need nice names that would that would be a start but how do they choose where to go oh yeah let's petition i think that's probably why b corp is gaining more traction than they all work together in fact though claire and and i've funnily enough i've just written a piece called the certification conundrum for mnit and i sent it over to the amazing amelia who does all that great work behind the scenes at fcom to put it on the fcom blog and what that does is go through the key global certifications and identifies the pros and cons of each so i'd i'd advise anyone who's stuck in that maze of what on earth do i do to go first to that blog have a look through and don't be frightened of picking up the phone to me to somebody else who works in this field and asking them what they think we're always happy to have we're a good bunch we're always happy to help and one of the great things i think when you you know you mentioned you mentioned ad net zero and isla and albert everybody is working together which which i think has been accelerated by the last 16 months where they might have been perceived to be slightly incompetent competition with each other they're now working together absolutely in fact i was on a stroll with anna from isla yesterday we both live in brighton then we went to preston park and we had a stroll and we talked more about how we can collaborate together yeah um as as two leads as two women owning their small businesses in in this area of work so yeah absolutely it's absolutely key um collaboration of a competition has to be that way a quick note on um b corp actually because i think that's gaining a huge amount of traction and we helped have us london to get b corp certification gosh it must have been three and a half years ago now um and since then i've seen this avalanche of interest in b corp certification so to become a b corp you are essentially becoming a business that meets the highest standards of verified social and environmental performance so both areas under the sustainability curve and it's about public transparency it's about legal accountability to balance profit and purpose and i think you know that's the thing i'm really seeing so helping people to gain that status as a b cop either alone or as part of an iso system right great thank you and we'll we'll go over to dale now because we will touch on that with dale as well but um dale i know you've worked with sam and her team for a long time and drpg was the first agency in the uk to achieve the iso 2012 one another number and iso 14001 um as an integrated management system over 10 years ago now so um how have you used this as a vehicle to ensure that you're always improving it's been a great vehicle i mean initially it was quite complicated and sam helped us through it because we we ended up creating so many procedures so many processes it was just this is ridiculous so we worked on the principal and worked with the accreditation body who were incredibly helpful as well and to through those early days of simplifying it and making it tangible and i want i didn't want this to be a tick box because so often you see on tenders whatever you tick the boxes and okay we're done uh i wanted actual tangible outputs from it so we designed the system and it's flexible enough to be able to design the system sam helped us a tremendous amount and still is helping us so now we've got a very practical system that everyone understands they understand what they need to do we set very simple objectives for every single area of the business and then that then through the sustainable management system starts to run into the clients and then into the events themselves so it it's everything from you know like today we're running on completely renewable energy you can just see the solar panels yes yeah absolutely um so it's like what can we practically do yeah yeah and then and what would you say your next steps are though how do you then move on how do you expand and well i mean what we did 15 months ago um 16 months ago just before actually covid was launch scsr charter and we felt we needed to go to the next step yeah so we actually we linked that charter to um the 17 un sustainable development goals and that's been really fantastic in terms of giving us a road map through uh and the covey came so we thought is this going to slow us up but actually just by thinking more creatively we've got a big sustainable sustainability team we've been able to achieve an awful lot throughout over the 12 months probably more actually um that than if we hadn't had covid but in a different way yeah right from community work to equality through to environmental and we've really pushed on so things like waste here at the at the building we're down to no no landfill waste no plastic bottles and just a couple of weeks ago we launched our 2021 sustainable review or csr charter review which really outlined what we've we've been up to we were we were greatly honored to have um prince edward come along to um to meet us and part of that launch and and to meet the team and talk to us to the team what they do because what's really important is the team need to get involved it's not just about the board or the managers saying you must do this the team have to come up with the ideas they have to generate the objectives every year and work it through and that was a chance on that visit to to speak to the team about that and also to see um with all the new building work that we've been going on we've got a spare piece of land so we've created that into a biodiversity area and uh and the prince planted a tree for us something else so but what the don't let it die will you no i know i know we've been out watching it today it's been very very warm um but the um but the next steps really from that which is outlined in that that secondary charter is that more education of clients so working with sam working with anna and the rest of the industry how do we now convince clients now some are very good but others i still i've got this fallacy almost that it's going to cost money yeah yeah and not in actual fact it can save money it can be much more efficient if we create a sustainable event or sustainable production uh so that's the next piece of work is we've done some great steps through the management system but let's take it further and and we're starting our b corp journey as well right so more accreditation yes but all go lots going on lots going on yeah yeah look so thank you both uh it's been invaluable um hearing your perspectives and and what you're what you're doing and fantastic to see a real life uh example of sustainability processes that work here at um drpg and i can actually see all the solar panels they're glowing they're there in touching distance right so with that uh thank you both very much we're going to move back on to kate to carry on with some of the awards so kate over to you thank you and so on to announcing the winners in this category the bronze award goes to open water for volvo by tinder flint media blaze and caa the judges have awarded a joint silver for two entries that they thought were equally impressive and award-worthy so the silver winners are tusk conservation awards 2020 by sheldon fleming associates and climate week nyc 2020 the climate group by raw london and the gold award the gold award goes to a piece that one judge awarded full marks to it was described by others as beautifully shot written and performed and gobsmacking the winner is there is no finish line for unilever by plastic pictures everybody says that i have my father's lips but my mother's eyes wide with wonder and ready to soak in the sun the sand and just about everything in the land we stop the car for sunsets we count stars and jet set to chase views and crave new places to escape to we always find ourselves waiting at the foot of nature to feel more alive or more human or just take the weight off i guess there is something about planet earth being older and wiser that makes us as people feel safer and lighter but i wonder what my kids will turn to to escape what kind of earth they will face after we're done contributing to the pollution instead of solutions i don't want to remove them from a beautiful tomorrow because better living seemed like too much effort it's literally the difference between clean air and going breathless it is worth all of the lessons plus we're clever now we've broken ground we've gone past the age of novice we are changing the world from an office so we can and should make our future a promise to protect it from our defeats there is no finish line in nature the cycle just gets smarter and then repeats so let's let what we have learned guide our mind and feet into giving our future kids more sunsets than polluted streets if collectively we focus if we study the things that broke us and come together to serve notice to our old ways we're more powerful than the minorities reluctance to change and either way if we ingrain better living into our dna that trend will catch like the ripple of a wave and change the way the world behaves it waits for us to wake to hope and i get we're on a slippery slope and we're coming close to drowning the boat but we can still save us before we sink if our eyes can still blink and mine still think and tomorrow still exist may every new morning remind us that even the darkest night can't resist the rise of a new sun i want my future kids to see what hope can become when we all back it this is our planet these are our problems that we can manage once we realize that we are the butterflies wings and we control the puppet strings and every forever fix needs us to begin to think of the first sunset that stole our breath or starfilled sky that had us tip our heads to god who controlled the tide around our thighs as a child and remember the future deserves that same grace training purpose educating targeted ordinances in the areas of health and safety diversity environmental initiatives and social responsibility the shortlisted entries for the education and training award are coercive control for scottish women's rights centre by hee haw dmv for scouts by three angry men productions driving for sundered chartered bank by the edge pitcher company ninja phoenix and dj and the gloopy glop the national deaf children's society by keyhole thrive for austrade by active training team and turn on the subtitles tots by taylormade media the bronze award goes to thrive for usted by active training team the silver award goes to driving for standard charter bank by the edge pitcher company and the gold award goes to what one judge termed a charming informative and fun animation the winning piece is ninja phoenix and dj and the gloopy glop for national deaf children society by hihor [Applause] glue ear is a condition that affects eight out of ten children in the uk the national deaf children's society wanted to help people understand a bit more about the condition and how it can be treated ninja phoenix and dj at the gloopy glop early one morning as the sun was rising over bug land the mountain mist was starting to clear deep inside the mountain was the secret base of the death ninja team or dnt for short inside the base three ninjas were fast asleep all of a sudden what's that fred signed ninja phoenix replied i don't know let's check with lightning quick speed they grab their hearing aids and turn them on switched on and ready for action the dnt were able to talk to each other using their radio aids by making their bullet bikes go at the speed of light they are at the source of the problem in no time at all the dnt arrived at the feet of a boy called dylan they switched the modes on their bullet bikes and headed for dylan's ear time to investigate the team said fred shouted back to the other ninjas look behind the eardrum it's the gloopy glop we've got to get it out of there dylan has glue here that's why he can't hear properly so what are the options i know let's check with our audiologist so the first option is something called an autovent it's basically a very clever balloon like you'd have as a birthday party we'll put it in your nose and then you blow as hard as you can until it's as big as a mango the second option would be giving you hearing aids that way we can see if the gloopy glop disappears by itself with time but this time around because you've had glue ear for a while dylan we're going to try grommets they're teeny tiny tubes even smaller than an ant the doctor will give you a little medicine which will help you go to sleep and when you wake up it will all be done it won't hurt one bit here's what you need fred thanks doc the dnt punctured the eardrum and drained away the gloopy block then carefully the ninjas inserted the grommet that'll stop the gloopy clock from coming back said fred [Music] the next award is the hotly contested category of brand communication awarding work that promotes the brand identity of a charity or commercial company with strong csr credentials this category is kindly sponsored by 5283pr and the shortlisted brand communication entries are apha's story for deki by studio giggle freedom from loneliness for jewish care by inspired films home for the royal british legion by tinder flint and cubaca launch film for coalition against gambling ads by parker films life boy returns for unilever by plastic pictures made me the scouts by three angry men productions meta film by unilever for plastic pictures and our future for abb by media zoo the third and final highly commended award goes to launch film for coalition against gambling ads by pucker films the bronze award goes to lifeboy returns for unilever by plastic pictures the silver award goes to afi's story for deki by studio giggle and the gold award goes to a project described by our judges as poignant creative and fabulous the piece is recognized both for its strong script impact and excellent execution and the winner is home for the royal british legion by tinder flint and cubaca we need to wake up to see how war hits home you can't rest in your bed with the world on its head instead get ready for world war ii forget all the things that you plan to do routine stripped away like a duvet new fears creep into your day and when you open your eyes nothing is the same it's wartime you might have to fight for how long you don't know just look around drink it in last cup of tea from your favorite mug last pint in your local pub last hug with mum the cupboards grow empty but her belly is full of worry a war's on so you go or you might have to stay but home isn't safe you shut out any flicker of light hope bombs don't crush you in the middle of the night what's that sound next door they just found out he won't be coming home what news next whatever it is you have to go on when you get back if you get back there are cracks behind your joy the baby you once held is now a big boy things aren't what they were before and after war home means so much more but now we hold the door open to peace let's remember please [Music] our next award recognises work within the vital category of diversity and inclusion commending work that promotes tolerance diversity and inclusion the shortlisted diversity and inclusion entries are black lives matter for hsbc by media zoo can you see me for deloitte by saboteur da jan for the estee lauder companies by tbd media group i imagine that for anne frank trust by t-max productions one stereotype for unilever by plastic pictures and why are there so few female artists for national galleries of scotland by heathcore now before i announce the winner we are really lucky to be enjoyed i'm joined by ashanti bental doom founder of diversity ally and ceo of event mind now event mind is a market leader in the virtual meetings under events sector providing trusted and unbiased event technology recommendations so companies can focus on running successful online events but in 2020 following the death of george floyd and the realization there wasn't an organization taking ownership of the events industry's approach to tackling its lack of diversity and inclusion ashanti and gabrielle austin brown launched diversity ally a consultancy service and membership organization offering solutions to help businesses and organizations in the events mice and hospitality industry become more diverse and inclusive so claire it's back over to you thank you very much kate and that's quite an introduction um and welcome ashanti delighted to have you with us here today on the glorious roof of drpg so we're just going to talk about a couple of issues and i just wanted to ask really is if you've noticed whether there's been any significant impact that covert 19 might have had on organizations and their diversity and inclusion programs i mean has there been improvements or slippage or what would be your assessment of where programs have gone in the last year absolutely i mean that's a really good question the reality is that covert has presented some really complex challenges for most organizations and looking after their people of course was really important particularly with the transition into remote working or working from home during a crisis and so we did see a mixed response generally speaking from stakeholders within organizations you had stakeholders who had dealt with crises before stakeholders who really had already invested in their people so when it came to looking at diversity and inclusion and how that sits within that they felt relatively competent to do that we did however see some stakeholders who are unsure um who were worried about how to approach diversity and inclusion particularly against the backdrop of black lives matter and the kind of public and social media pressure that put on companies to either respond not respond and open the conversation internally with their employees or not so a very mixed response overall what i would say is that um the events industry in particular has responded quite well we have seen more companies seek to use the resources that we provide in order to diversify their speaker panels for example and also just open up the conversation within their organizations right okay so so some positives but yes people having to deal with the complexities of the their surrounding yes so um so but if we if we look at the uh the issue of diversity it's the whole spectrum that we need to be then need to be looking at and considering isn't it there's there's lots of it if you see what i mean that needs to be explored yeah absolutely and that's why i mentioned about you know people's strategy because essentially this is about your human resources yes holistically and it's really important that an organization takes a holistic approach to this diversity and inclusion is really about the redistribution of access of power and resources and so that can apply to disabled employees that can apply to mature workers similarly that can also apply to those who are neurodiverse because that is a conversation that we see happening far more at the moment in the workplace so it is important that companies take a broad approach now of course with black lives matter the spotlight was on race because historically and also in terms of studies and research talking about race is very challenging and so we saw that human resource teams had generally decided not to talk about race for a long time and of course black lives matter forced them to start having these conversations so having the most difficult conversation is generally a good place to start because once you build good skills in this area you can tackle other areas of diversity whether it's gender disability sexuality and of course now that really important element of allowing people to show up in the workplace as themselves yeah yeah and in a way sometimes having a spotlight does give people an opportunity to talk about things that you know might have been uncomfortable as you say and because everybody's talking about it it gives people that opportunity yes um you did want to have a a look at um your wheel of power yeah yeah is there any can we get the wheel of power up and we're going to talk around that because i'm intrigued by something that sounds like power so this is a diagram that we use very often when working with clients because it so aptly depicts and shows the multiple identities that we all can occupy we can occupy them temporarily permanently you may become disabled whether it's invisible or visible at some point in the future or you may have a child or an elderly parent who starts to experience some of these things and when we talk about the wheel of power what we're really describing is that in the center of a wheel usually is where the power is yeah and as we move closer to those edges we become further disenfranchised marginalized and distance from where the power lies and so within organizations we find that individuals who might be neurodiverse individuals who might be bigger and body size or maybe they're multilingual and english is not their first language we find that those individuals tend to be more marginalized within the workplace and if you can imagine if you occupy more than one of those identities then of course the experience is quite layered for you yeah so that wheel of power is usually used to demonstrate or help people understand some of the experiences that someone might be having to grapple with and navigate in society but also in the workplace it's it's a it's a great visual metaphor isn't it because i like the idea that people could be several things and then the the burden that you're carrying and the sort of yeah it becomes slightly more um i don't know flimsy because you're yeah at different points in life yeah sometimes we can slide up and down that spectrum and it can come totally out the blue i imagine for some people and then you suddenly find yourself in a place that you would never ever absolutely and that's why is an issue for all people yeah exactly because anybody could find themselves um having those types of experiences i think that wheel of power needs to be everywhere so we can all look at it and not forget it um so what can and should companies been doing to ensure their processes and programmes are robust enough to not fall off the cliff when we when we come out of this situation because i think it has people's minds have been focused by black lives matter and me too but in a way some that they've been given the opportunity to look at that over the last year but when business ramps up again yes how do they make sure they don't let it go back again so that's a really good question the first thing to remember is the fact that in a time of crisis we do tend to revert back to habit and that's why it's important in good times to have healthy workplace culture because it means when something unexpected happens we will revert back hopefully to those healthy habits yeah the two things that a company needs to be aware of mostly is two elements one is the systematic so the systemic issues so when we talk about systemic we're talking about your systems your processes and your policies those could be with regards to recruitment talent management appraisals pay rises yeah so you look at your systems and your processes but the really key one important one that each of us as individuals can actually influence in a positive way is workplace culture right so on a day-to-day basis what attitudes ideas and beliefs do we have yeah how healthy appropriate and inclusive are they and so it's about organizations providing resources leading by example so that their employees on a day-to-day basis treat each other with more grace and kindness yeah because quite often those systemic issues take some time sometimes years to unravel yeah and i think uh some conversations we've been having is it's it's not just about your recruitment it's about making the the the environment you're recruiting people into the place where they want to stay and flourish it's that thing that we talk about good soil yeah if the soil isn't good there's no point in planting new seeds and so what we try to you know encourage organizations to do look at your existing workforce and even if they appear to be homogenous and relatively the same what we often find is you dig a bit deeper you know just because you've got a team of 10 white males it doesn't mean they're all happy it doesn't mean they're all having the same experience yeah and what that does is highlight that companies have to take the lead when it comes to unraveling this and then you can embrace new diversity into the business yeah well i think there's an awful lot to think about there and i do think that um a lot of the entries this year have raised some of these issues so um i i think it's it's it's great to see work being done in this field and and as uh steve mentioned early on some of those big brands really entering it and you know they might not always get it absolutely right but the fact that they're investing money and and um time and effort is is a good sign i think absolutely right thank you so much we shall go back to uh kate and see where we are with the awards okay here we go the bronze award goes to can you see me for deloitte by sabotage there are two silver awards to present here with the first going to un-stereotype for unilever by plastic pictures and why are there so few female artists for national galleries of scotland by hee haw and the gold award goes to a film which moved our judges they praised it for its use of innovative techniques and for its compelling effect the gold award goes to black lives matter for hsbc by media zoo when black lives matter is spoken it is not to say all other lives do not matter it is to say that this community of black people is valued as well i think you have to initially start with the acknowledgement that there is a problem there's been situations where i think my chair has been kicked by someone to get my attention a colleague of mine taught that the darker your skin is the the more your skin smells there's times where i worked on the executive floor and people thought that i worked in the kitchen it just continually reminds you that you are in some respects very exceptional you work in a white world you don't conform to the stereotypes many people have of what black people do and it's just a constant reminder in your day-to-day life that you are different i am a black male i will be walking on the street i will be dressed in a specific way so the thought process in my mind is okay do i overtly look like a threat i must say that i have become used to it almost and whilst i say it i realize how sad that is the impact of george floyd's murder i think was very shocking it's not just because you're a black person in the us that you will react to it i think many black people have had experiences around the world where they are treated as second-class citizens and i think this was just a very stark and extreme reminder of how bad it can be my nine-year-old son said to me mummy i am scared i don't want anyone to kneel on my neck no nine-year-old boy no black boy should have to live in fear of their lives we do have allies within the business and uh i would like for us to have more there are a few things that we can get better at one of which is representation but i do think that talking about you know ethnicity as one facet of diversity and inclusion overall i think is a very positive thing we're doing great leaders can really pick up on that empathy and we do that for our clients all the time you really have to empathize with the client you really have to really put your feet in their shoes and say wow okay this product doesn't have the best experience how can we tweak it it's about creating the right type of culture where all groups feel that they can contribute and that everyone moves forward together i hope to use my voice to make sure that other voices are heard i'm hopeful in in some of the initiatives that the bank is taking and i have to be i want this to be you know an employee's choice of bank as well and i'm just optimistic i think that we're going to do some amazing things claire is now going to join sarah cooper creative co-founder of plastic pictures following their third award of the evening congratulations to you all over at plastic pictures and over to you claire i'm delighted to be here with sarah cooper this afternoon um and so that i can congratulate late you live on on your awards so you've uh you've done the hat trick hat trick you've got a a bronze a silver and a gold and well done uh a really exciting uh afternoon for you so i just wanted to um find out about you uh from you just sort of some of your working experience over this last year um because i think what's been important is is how you've uh managed to work through the pandemic and and what you may have done differently and and what you've found to be different in in in getting the work out because it's obviously not held you back in in any way yes thank you hi claren and and firstly if i can just give a big shout out to the plastic pictures team um who i know are all tuned in um it's really their dedication and passion and good humor that's pulled us through and actually resulted in some of the most meaningful work that i think we've ever produced so from myself and from james a huge a huge thank you thank you um what if we what have we done different i mean what's our experience but everybody's experience has been been vastly different i think we've been very fortunate with our client mix which is why we've been so busy but i i think for us at the moment the question is for us not what we've done differently whilst we've been living and working through it but more about looking forward and to what we'll do differently once we're out of it um and i think the one positive or the or the main lesson we're taking from the past 18 months is that we should all focus on things that really matter um and right now there's a an opportunity for a cultural reset and there's definitely a responsibility for all of us involved in the media production landscape to make the right choices positive choices um any any time we can and really use our creativity for change and use our creativity for good and bring new ideas that that really move people and change their perceptions and inspire action um that's what we need and you know i think we're in a prime position to help shape that direction via the companies and the brands that we choose to work for who we hire the creative ideas that we make together and then the messages that we share and you know we're so proud to be recognized at the evcon clarion awards because the clarions are the most perfect example of championing creative projects that really matter yeah no well thank you for and i i agree and i'm really amazed at still how many entries we've had this year given how difficult it has been for some people but could i just ask you as well given that um you've done a remarkable amount of work this year for one particular client um how is that relationship developed and i speak i'm speaking of unilever how is that relationship with that client developed over this time and where do you see it going forward sure well i think um yes unilever has been a wonderful client their work's always so perfect purposeful and um they always have an authentic intent with it um you know for us without a doubt through the pandemic we've seen our client relationship strengthen and become more human um ironically that shift has been powered by technology i mean we're all seeing inside each other's homes and with that where we're showing empathy and compassion for each other like never before and as technology keeps on advancing it's these qualities empathy and compassion which are going to be the most valued leadership qualities over the next 10 to 20 years um you know and i think furthermore talking about relationship strengthening it's you know we talk about owning client trust and well the pandemic has really put trust to the test remote operations have really expedited an industry change um that in hindsight was sort of long overdue i think and you know we've proved to our clients over the past 18 months that they can still trust us to deliver but i think interestingly our corporate film industry is in the strongest position to leverage trust because the trust is not so much on us anymore as suppliers we've proved that but on our clients and the stories that they're telling can we trust them to not green wash you know instead have a clear and true purpose and to make bold commitments and and tell those stories with the genuine genuine authenticity i think if you've seen edelman's latest trust barometer the study reveals that currently business is the most trusted institution globally it's not governments it's not ngos it's it's not the media so while governments are absent and the media is peddling misinformation people are expecting business to step in and solve today's challenges so there's a real heightened demand for ceos to focus on new areas for example guarding information or reimagining how industry works so it's a circular economy or committing to a fair living wage so ceos and their comms teams who we work with need to ensure that reliable trustworthy information goes out to their employees and by extension the wider external society um so claire who is better placed at filling that information void than than us um you know plastic pictures or any of the other great production companies that have entered the clarion awards you know it's us it's the corporate film communicators who through our authenticity our creativity our production skills the way that people perceive big business and how they feel about it and how they how they kind of go out and behave in the world so from here i see it only getting better and and stronger and and there being better stories to tell yes and and and i i think uh if if we can get the clarions entries and the message far and wide uh you know businesses can then have something to relate to and and influence them in in how they put out their messaging so that they've got great stuff to to refer to so um comment about um saying how we're helping to change the world with every two minute film or two minute 30 seconds to a according to steve garvey but with every two minute film out there but on days like this it it feels like that sentiment rings well more it's more true and more convincing than ever really so um thanks claren to all of the evcom judges for their precious time in judging all the awards and and for all the positive remarks i think this is a really great ceremony and one that i'll continue to support great thank you so much and big big congratulations to you and your team again for a great great result today thanks ever so much sarah cheerio bye for now i will now pass you over to to kate to carry on with the awards part so kate thank you claire the following award and our penultimate of today's ceremony recognizes innovation engaging audiences with social issues in a unique and original way the shortlisted innovation entries are a world of possibilities by yellow fish freedom from loneliness for jewish care by inspired films isolation by studio giggles norwood dinner reimagined by verity london and what one thing rare disease day 2021 for the bedrock group by inspired films bronze award goes to freedom from loneliness for jewish care by inspired films the silver award goes to norwood dinner reimagined by verity london and the gold award goes to a piece which one described as a creative film reflecting the emotions we have all experienced over this past year so the winner is isolation by studio giggle [Music] hey [Music] [Applause] [Music] beautiful our final award and a fitting one to end on is for celebratory work this category includes work that celebrates csr health education social welfare diversity and much more the shortlisted celebratory entries are every voice raised for the body shop by media zoo freedom from loneliness for jewish care by inspired films living memory for unilever by plastic pictures norwood dinner reimagined by verity london one million futures for deloitte by the edge pitcher company recycle week 2020 for recycle now wrap by radley yaldar and social and community capital celebrating organizations with a social purpose by sql group but before i reveal the winners claire is once again going to be joined by charlotte to talk about how the future looks for the event sector and what opportunities lie ahead welcome back charlotte nice to see you again um um so we we're just going to talk a little bit about the uh events uh sector and uh really i suppose i just wanted to to look at um as we start to pull ourselves out of the last 14 15 months where do you think the biggest challenges are gonna are gonna show themselves what what are the big things that might catch us out i think um what we're seeing certainly at the moment is that the uncertainty around the government guidelines has been probably the biggest challenge um over the past year or 15 months and i don't think that challenge is necessarily going away so um you know we've been as a sector totally unsupported really by by the government through this whole process um probably more than most sectors because we've been given very little support really um so i think now we've certainly seen a dramatic uplift in appetite for people wanting to go back to live um i think that's changed anyhow dramatically in terms of what that actually really looks like um however uh people can't really commit and sign on the dotted line even for events later on they want to and they're prepared to but every time they think that they can the uncertainty sort of prevails so i think that that's probably the biggest challenge and i suspect it's probably going to get carry on until christmas i think that the um the upbeat side of that is that the appetite is 100 there and i think that you know the hybrid scenario um and solution uh it's always been there in the form of tv anyhow um but i think it it's 100 here to stay because the travel uh the the fact that companies haven't been able to travel they've saved a huge amount of money as a result and therefore they're unlikely to want to go back to the same level of travel that they were uh that they that they were beforehand so i think that that's had a very systematic change um in the sector overall and and how do you think um event companies are going to adjust to that i mean if if companies are changing the way they think and um hybrid events will have changed their landscape entirely how how do you think event companies will adjust and will some not survive well i think very sadly there's been some casualties anyway over the last 15 months and there's been a lot of um m a activity um within the industry so i think a lot of companies who felt that they either don't have the appetite to weather the storm have chosen not to or have been um brought up by other bigger businesses um so there's been a massive consolidation in the industry anyhow um the you know unless you really look at maneuvering yourself into a communication space i think it's very hard to continue as a logistics only agency um and it's something that we looked at um pivoting to in 2019 anyhow um not that i had a crystal ball or or anything specifically but um it just you know the the vehicle for communication live events is only one of those and now all agencies really have to take an entirely integrated approach and many have been for many years i mean that's not new but i think our our industry as an events industry has had to really move into that comm space um and adapt from a communications perspective and look at the different routes to market to communicate those messages and the content being pivotal and being at the heart of that so i think even now we're having many conversations where um most most in-house corporate planners don't really understand from what we're experiencing what hybrid actually really means so we're finding that we're doing a lot of consultancy work um to help enlighten people of what this really looks like um because i think a lot of people are calling out for that at the moment so my next question was going to be about how the relationship with clients has changed but but to a certain extent you've answered it slightly there about the fact that you're doing it it's a lot more of a consultancy process now where you know you're discovering what they need as they go along rather than them telling you what they want and you go away and deliver it kind of thing yes and i think that um i mean you know our intention has always been how to to not be involved in the final decision-making process when we're at the end of that decision if that makes sense so um you know we often would receive the brief for the live events piece way before the way after the strategy is actually being discussed and and pinned down and really we want the conversation to start far far earlier um with us around what the intern and external communications piece looks like and and to have those sessions with clients where it is very much consultative and we've spent the last 15 months really being very much that that voice and that advisor um to our clients by just having conversations around how the industry is moving and what industry trends look like and um and how people need to view um the production of their of their live events because you know one has to bear in mind that the clients that we're talking to they've also had to adapt dramatically um and they're all largely logistics and events deliverers so they have had to become communications people as well which hasn't been comfortable for a lot of people so um you know they haven't just been able to sort of go straight to okay we're delivering that global partners retreat um you know in six months time they've had to think about what that looks like when the asian uh community of that of that of that partners retreat can't can't travel or you know and what that looks like in a hybrid capacity now so that's really where we're we're trying to help and we're trying to guide and we're looking at the consultancy area yeah and then of course all of these changes will have had a big impact on um skills and the type of people that you will be recruiting and and what's required to work in the sector yes of course and i think there's a double-edged answer to that which is that there's an uh there's a piece around upskilling um existing um very very good producers that you have uh who work full-time um and looking at the um the digital marketing piece and the campaign piece that has become very very important now um and you can't produce a strategy around whether it's a virtual hybrid or live event quite frankly without that piece now so the communications piece online is absolutely key and we've been doing a lot of brand work so um design has become very much part of what we are involved in producing as well for our clients now and creating brand design around a lot of the uh communications pieces is pivotal um so you know we are that there's there's a whole different skill set as you rightly suggest that needs to be bolted on so that you're not actually just looking at the delivery and the execution because quite honestly that vehicle for execution needs to be considered at the end not at the beginning of thinking we're just going to go to live or hybrid or whatever but what is the mo what is the best means of communication for this piece of activity okay and then just finally um you know what would be your your key um consideration or point just looking ahead for the next six to 12 months uh what's your thinking and where do you think the sector might be going i personally feel that this the the travel the business travel situation is not going to change in a hurry um i think that people have to be very mindful or in the event sector that the big events that they produced um over uh over a period of years are unlikely to come back swiftly i think domestic events absolutely a hundred percent but you know the tr the world as far as the pandemic is concerned everybody's tackling that at different times and speeds and so therefore that means that even though we might be opening up on the 21st of june completely without wearing masks and social distancing etc it doesn't mean that other parts of the con other parts of the world are able to operate in the same way and indeed are able to travel i mean you think one country's on a green list and then all of a sudden five more are put on the red list and you can't travel anywhere anyway if you want even if you wanted to so um i think all of those things make it very challenging and it is after all the very big global events that really have been the bread and butter for most businesses in this sector so where do you channel that revenue and where does it come from and that there is a there is a massive appetite for hybrid however it's a lot of people don't know exactly how to deliver that so lots of lots of things to think about and you could take the view that's either really exciting or really terrifying it i mean i'd like to take the view that it is very exciting but unless you're prepared to be very quick moving and and take a very um advisory approach and continue to build those relationships really strongly it it's it's very very challenging but i think it is an exciting time to to be in this sector right okay well thank you very much uh charlotte lovely to see you and thanks for your input and uh we shall now pass back over to kate for the final award thank you charlotte thank you so the bronze awards goes to norwood dinner reimagined by verity london the silver award goes to recycle week 2020 for recycle now wrapped by rudley yeldar and the gold award goes to a film which was fittingly described as upbeat and progressive a personal approach which the judges agreed was very engaging our final award of the afternoon goes to every voice raised for the body shop by [Applause] mediazoo examples of situations where i've been discriminated well there's so many racism it is still here and make people feel unequal unwanted was called [ __ ] and gay daily and it was drilled into me that being the way i was was a bad thing through my professional career where i was discriminated against because of my gender the current representation of people with disabilities is vastly overlooked and i think it's because we're forever busy we're in a bubble we're busy [Music] my name is christine daley i'm nikki david parry eric rose natasha as is i've worked at body shop for 28 years i don't feel that i am a child of mississippi although it is home because i always felt like an intruder [Music] i began to have doubts about my sexuality working within a small team at the body shop was my safe place they were the first people that i came out to and they were massively supportive and gave me the strength to be myself in that little hub of our team as a beauty brand i think the body shop has a huge role to play in creating a more diverse and inclusive environment for all people we want to be seen for all our differences tbs together is here to driving positive change through the lens of our colleagues and our customers that are lgbtqia plus we want everybody that works with us or shops with us to feel safe in body shop office a body shop warehouse a body shop store we're still on a journey and we've still got more to learn and we'll only learn more by continuing to be proactive in partnering with organizations outside of the body shop who can help us educate us you can support us on that journey his photo of me with my daughter on her first birthday which was the first reason that i joined the network the more we start to live it as a brand internally that will naturally change the way we do our jobs and therefore start to filter externally you know i believe in acceptance and belonging and inclusion and celebration of people you know not erasing differences but seeing them and celebrating and honoring all the things that make us you know who we are [Music] our final award marks the end of today's ceremony we would like to thank our physical and virtual attendees for joining us today to celebrate true excellence and creativity in the cause driven sphere evcom will be reaching out to all winners tomorrow to confirm the address to which you'd like your trophy sent so do look out for that it's been a real pleasure to be here with you to host today's ceremony and i'm going to hand back to claire a huge thank you to the brilliant kate sturgis for hosting today and for announcing our wonderful winners i would like to extend another thank you to our brilliant judges and to our sponsors drpg cevent and 5283 the award scheme is all about work that makes a difference and we intend to go on celebrating this vital and creative work long into the future thank you again to our audience and to all of our winners today big congratulations from all of us at evcom thank you and good evening bye you