okay good afternoon everybody and welcome to EV comm sessions this afternoon we're discussing social media during social distancing we're delighted to have you all with us today we've got a nice crowd just a few details before I hand you over the session lasts about 45 minutes as usual we'll be taking questions into the Q&A rooms if you have any questions please put them in there and Charlotte will address them as we're going along as usual we're recording the session so from tomorrow around 12 o'clock the recorded session will be available on the website as well so again welcome I hope you enjoy the next 45 minutes and without further ado I'm going to pass you over to Charlotte Gentry who is the chairwoman of f-con at the moment and we're delighted to have her she also has her own agency called pure communications and she will manage the session and then introduce you to her fellow panelists thank you very much Charlotte thanks Claire good afternoon everybody and thank you for joining us it's quite a pertinent topic and one that's becoming more more prevalent and very important in our industry so excited to be joined today by Gemma peers from top banana Katie Mohan from 552 8 to PR and David Glen right from JC social media thank you all for being on the panel today so perhaps I could ask you just to a little bit of an introduction as to who you what each of you does and and how and how your you're working with in this arena so perhaps Gemma I could start with you from an agency perspective sure so I'm commercial director at top banana so I'm responsible for all things sales and marketing so I lead the social media strategy for our business in the absence also of our head of marketing has taken on more of a hands hands-on role during her maternity leave with the delivery of all of the social media content that's coming currently going out thank you very much Gemma and Katie hi my name's Katie Mohan I'm founder and director of 5 to 8 3 we are a marketing and PR agency that works in the mice and exhibitions and events and conferences space this is our world this is what we know and we help our clients deliver on their social media and of course manage our own social media David everyone I'm David I'm the head of training at JC social media we are a specialist social media agency based in Birmingham and I look after the training department so I go out to businesses of all shapes and sizes and I help them to their own social media strategy great thank you all very much and I would encourage anyone who's listening to to submit as many questions as possible because it's not often we get a chance to be in a room with some social media experts you can help us with our strategy over the course of the next 45 minutes and also give us an indication as to how they're adapting during these engine circumstances and there's not a situation that we will find ourselves in obviously social media is become a very critical way in which we will communicate on daily basis as businesses and also as individuals so it's important to understand the impact firstly of all social media of what how social media impacts our businesses and so I'm just wondering from an agency perspective demo perhaps could you give us an indication on on how you've built the strategy for top and honor and how you've actually managed that on a day to day basis we'd actually we were just entering and ending our current financial year starts and I knew from that year so we we'd already written our social media strategy for the whole of this year as soon as things started to change and lockdown started to come apparent that it's gonna be happening we took the decision as a sales marketing team to stop our current strategy and work on a new strategy we very much felt as a team that if people were going into lockdown what they needed was not potentially doom and gloom on social media as we were reading a lot of that we wanted to inject some positivity and really focus on good strong messaging and just showcasing some of who our personality is we wanted both our workforce our clients and our followers just to really get something positive out of the the content we were posting so we then started to formulate a plan of how that was going to be executed and we have a social media strategy at the moment that is called the together project so everything we're putting out there has been under this umbrella with the together project for both partners employees clients suppliers so everything that we've been putting out has been under this umbrella and aimed at positive messaging and we we execute based on a minimum of three posts a week with different content depending on whether it's Instagram LinkedIn Facebook or Twitter so we have different and different strategy for each of them based on our audience profiles that we know we have as followers great and do you think do you think it's imperative for an agency irrespective of what size they are to to create that kind of social media strategy and to do it for a year in advance and actually look at it for a whole year and I do think it's really important but I think it's important that agencies specifically work out why they're using social media I think there's different reasons why agencies use it and it's really important that each business evaluates their purpose for it their audience and what the content should be for it you know we know for example the Instagram is not a lead generator for us at all and that you know we're perfectly content with that but we still put as equal focus on it because it's a really good recruitment tool for us and it's great with our freelancer networks keep involved with them as well so we know that that is one stream and one stream of our strategy that we still want to pay attention to so we've definitely evaluated each social media platform and how we intend to use it for the right audience that's really interesting that you say that actually you utilize social media from a recruitment perspective because I suspect quite a few people wouldn't necessarily consider that so that's quite interesting Casey from from your perspective obviously from a PR angle how do you perceive social the impact that social media has brands of businesses currently what that messaging looks like so we think that for us social media has now you know it's always been that gateway between for especially for our brands our b2b it's that gateway between b2b and b2c you know you're engaging with human beings even though you're a brand and so now it's really now are in lockdown and everybody's business has come into their homes we really see that as sort of that next step and that next layer so for us we've been really encouraging our clients to be more human and to join in the wider message again like Gemma said positive messaging and and again I've been I've been following sup and honor and not just it's good messaging it's sharing knowledge it's it's stronger together messaging it's being helpful it's not sort of sickly sweets it's more you know very positive very looking forward to the future building brands for the future and supporting their own customers and their own clients one of my clients have done a campaign that we've led with them called from our home to yours so it's really bringing that human element of their team in across to their customers and clients and not just their clients actually much more expanding on that to the whole industry so supporting the events industry sharing the knowledge that they have as a team and not and really calming down their sales team to not be you know social media previously has been look at this look at us look at what we're doing and it's really actually changing that message to be how can we help you and how can we be part of this industry and support the industry going forward absolutely and David obviously from your perspective as a social media agency sort of strategist how are you working I mean presumably you're working with your clients all quite differently at the moment can you give the sort of varied examples of the different types of advice and strategies that you're implementing yeah absolutely and the advice that we've been giving is ranging across everything from stop everything to do everything we've got for example one of our clients is a water park sexy inflatable slides and things on a lake you can imagine what's happened to their business their season has disappeared so for them their social media strategy has been very much about as shifted over to a customer service from so for them they've now got thousands of customers hood pre-booked they now need to process this and process refunds and things so for then their strategy has been very much okay let's scale back on the promotional side of things let's not make people envious let's focus honest the other guys have said this human element let's remind people that there's a human being at the end of the phone please don't be abusive to our staff those kind of things at the other end of the scale we've got another client in our workplace consultants who specialized in helping businesses transition into a work from home environment so you can imagine that they've been having a fairly reasonable time of it so for them it's been a case of actually increasing the sales speak a lot of time we think about you wanting to reduce you know be overtly in-your-face by now by now with them we're actually looking to dye it up just a bit so the key has been in evaluating not just where for each of our clients not just evaluating where they as a business are but also evaluating where their customers and where their target audience are and TAS at making those fine-tunes between the two things together right you know so I think one of the major challenges that that people are having at the moment is trying to cause of this working from home scenario communication is important than ever and as much as we're all sitting on on zoom' today having you know having a discussion around this and there are people tuning into what we're talking about it's not quite the same as being in a face-to-face environment and obviously our industry is really suffering in that area so how could social media to elevate the level of engagement that we had that we can create with internal teams potentially to reach out to our own external clients suppose one of the challenges is how do we still continue to to to communicate with our with our clients and with our teams and perhaps David you could give us an idea of how one you can utilize posts to really bring those messages home yeah so there's lots of different things that we can be doing there's lots of tools that are available one favorite tool of mine is something that people aren't necessarily aware of especially it's great for internal communications is what's that broadcast so what's that broadcast is a essentially it's like a a BCC email but via whatsapp so it's a way for you to send a message to a group of people when you watch that contact list they all receive that same message that they receive it in their one to one conversation with you they're completely unaware that it's part of a group message they think that you just like them so it's a great way for internal communications if you've got important updates that you want to share your team but you want to avoid the big group chat that descends into random conversations you can use broadcast to message all of your team individually but also from a client perspective if you're in a position where you have kind of a batch of clients batch of customers who are your your top clients you Steve climbs you want to let them know that you're still there you're still thinking about them you're there if they need need a hand you could use broadcast for them as well and drop Laura or a message through that and I think it's such a nice personal touch that whatsapp has about a year ago when I was speaking to clients suggesting that whatsapp is a great tool flawless they would very unsettled oh no no no whatsapp is personal it's not for business talk I think we've come a long way in the last 12 months I think mort's app is becoming the norm for business engagement and tools like broadcasts can help us to communicate on scale but in a very personal way I think that's the kind of thing to bear in mind is that personal touch that personal connection is important and should be overlooked when you're looking to speak to people on scale I also think that that David's really right there and I think it's really important that the line between internal and external communications is becoming so narrow and in this time even more so you know employees need to have the information exact same time as the clients do if not before so internal comms are having to work harder than they ever have done to make sure that their comms are getting out as timely as creatively as engaging on different platforms as much it is to customers and actually one of the things people really need to think about is how do I want to be remembered about how I manage this process do I want to be remembered as a great communicator put positivity out there I felt and knowledgeable I felt trusted with information I knew what was happening there the things how you want people to remember you whether they're internal whether they're external and I think it's really important that whether it the platform is seen as social you know and more of our social friends that whole thing or not whatever way that people communicate we have to explore every single channel and use every single channel at this point to make sure we have been as open and communicative as we possibly kind of I guess we think oh yeah definitely and I think that you have to remember who your who what you've done with your internal teams and how you communicate you know you can go out positively and say we're doing great where we've found tastic you know business is great look at all this sort of thing but if you if you put furloughed half of your team and they're sitting at home and they're watching this I think you have to be is it's a fine line isn't it's a balance to get and you've got to get it right somebody said to me imagine that your tweet is sitting in between three covert 19:00 tweets one of them being the daily you know the daily death count type thing how does your message sitting with that and how does that how does that sit and how does that tone sit and I think that's quiet it's something that I always keep in the back of my mind it's you know positivity is fantastic it's got to be the right tone I think which makes perfect sense and sometimes it's quite easy to forget actually that the two are very very interconnected and you know what you'd think what you're talking about internally and then the posts that you're putting out you know you have to be talking the same language I've had a couple of questions which I'm going to pose from Dino to all the panelists perhaps that start with Gemma what would what would you pop and are expect from a DM C during this lockdown lockdown period without being too intrusive um I think that during this period I probably have more conversations with people than I've probably ever have done before in in terms of the supply chain but not about inquiries just about how they're doing how they're coping how they can maybe enhance their own offering when we come out of this how they can provide our audiences with reassuring content during it and I think I've definitely those sorts of things for me are really important and I'd like information sent to our teams that are all about furthering their knowledge making people come out of this in a positive way enlightened not afraid to travel not afraid to explore the world still and and I'm keeping in touch you know I think just keeping those bonds and life is really important never be afraid I think at the moment sound people because people want to hear from other people and they want to make sure everyone's okay and they want people to still be in business at the end of it so they want to support each other back and forth they don't think there's many I don't hear of anybody saying I feel hassled by somebody you know this is about supporting on all sides of the spectrum if every every part of the supply chain thank you for that I've also had another question which is outside of social media strategy what are your opinions on individual team members posting from their company accounts as an example an event manager in a great location or running an interesting events I think a good question because you know should there be a level of control I suppose over actually the content that gets posted out because everybody in a company is representative of that company's brand so what views on that should there be just maybe what do people have access to to posting on behalf of companies or should it be wider than that I think that first of all I think if you've got people like an event managers in a great location it's not it's too good an opportunity to waste a long time if you've got pick for boots on the ground that can take photos and create content live from an event whatever it is you want to make the best possible use of that I think in terms of involving lots of people part of it is how what your brand position is are you a company are you an organization that is very people orientated if I go to your website is the first thing that's seen a picture of your team in which case having a lot of personality and even signing off individual posts from individual team members is a great way to humanize your brand we see this in customer service industries in the tray train sex proves up or a lot of the train companies they sign off their tweets with the the author of the tweet so going to humanize it I think the important thing to do is if you are going to look to have people different people manage the accounts day-to-day you need to have a tone of voice policy you need to have brand guidelines in place need to have a style guide we think of style guides as being stuffy old things that newspapers hold that a style guide is a great starting point that gives your individual team members the confidence to pose as the company it's things like these are the words that we do use these are the words that we don't use these are the axioms that we use these gatherings that we don't use these the emojis we use these are the emojis we don't use those kind of things it could just help as a team at the feel empowered and confident post but also helps give them a bit steer and make sure that anything they say is a to outlandish absolutely yeah we don't we definitely don't limit people they can post things you know their personal experiences their holidays when they want slightly this etc we absolutely encourage it and but we do do a level of social media training and to make sure that they know our tone of voice they know that anyway from how they might pitch documents and presentations and things like that but if they do not feel comfortable posting it themselves absolutely there's somebody internally that manages all of that and that can post it on their behalf as well and we'll check them tag them what you know whatever but I think it's really important that everybody has the ability to to promote some of the great things they're doing and experiencing around the world and I've seen where where I've seen people fall down on this is where they haven't implemented the training because I think that is that is step one and giving people that confidence but also when they haven't shared news internally first so if if your members of staff see a press release that's on an industry website they are likely to you know they want to share it they want to share about the great things that are happening with their company but if you haven't briefed them on that accurately beforehand if you haven't shared that news internally then then they're sort of just running their own ship on that and but if you've given them the training and you share that news and you share the message everybody's singing from the same song sheet you're gonna have more success I think you're gonna get the output that you want I mean are there's some I mean how do you manage as well I think the kind of content that one posts out on social media and how you test what is engaging more engaging than other than other pieces of content what is the best way of really sort of analyzing that and from your experiences would you what would you say is is more engaging and people should be focusing on to create a level of engagement is it video that is the most engaging tool as opposed to stills is it slightly or not in our industry would it be destination personalization of a business one of the most engaging tools that people can actually use noise David I think the first thing to hope very competitive space that without a doubt is is the most important thing Facebook released a statistic not too long ago the average user - the average personal Facebook will scroll through ninety meters of content every day that's light Big Ben the average person Scrolls the height of Big Ben every day on their Facebook feed so you're in a really competitive space so the right bold imagery is important it serves as a there's a hook it captures that attention people that absurd mindedly scrolling they see a bright shiny image or a video some motion and that gets them to stop and create what I call thumb stopping content and so I'll stop scrolling and they focus on your post I think the other thing - the important thing to think about is you need to ask yourself one question every single post before you publish it you need to look at it and you need to say how does this add value to my audience's day does it educate them does it inform them does it inspire them what does it do what is it give or does it add to their day if the best that you can come up with is it lets them know that my product exists they're going to skip straight past it they're not going to respond to it but if you can inspire them in some way if you can educate them if you can demonstrate your expertise in such a way you actually don't need to worry about selling your products because your building is such a strong relationship with your audience that they're going to choose to buy from you and that's a really powerful position to put you in I just go back to what you're very quickly saying about Facebook and I think there's a perception that Facebook is old hat with in comparison to the likes of Instagram but you know is it fair to say that a demographic of you no one's gonna look at the demographic of one's audience to work out where where they're sitting and you know Facebook's demographic is between it slightly older now appetizing as an example has is still very very popular so should people still be thinking about Facebook from a business perspective because the whole focus seems a lot more into LinkedIn and Instagram as opposed to Facebook I think Matt I think statistically speaking the 26:35 demographic is still the largest demographic on facebook it's not the fastest growing by any means but it is still numerically the largest demographic but you are right in the we are generally seeing a trend that younger audiences the under thirsty audiences are leaning more towards Instagram however let's not forget that Instagram is owned by Facebook and the two are very closely tied together the founders of Instagram left the company about 18 months ago and ever since that happened Facebook have been pulling Instagram closer and closer into into Facebook they've announced that this week with their e-commerce Facebook shopping is integrating with is very closely advertising using Facebook Ads manager you're running your ads on Instagram as well so having a Instagram thirst strategy great strategy to go with if you've got a very young very creative very visual target demographic but Facebook is still going to be an important component to help you get the most out of Instagram hmm interesting what are your perceptions on this Casey for me it's they're all different for different different reasons for Facebook I see that Facebook groups are being incredibly popular especially in the vent space you know you've got groups like delegate Wranglers which have I think 20,000 event people now in there you know if I had two sales team I'll just throw them in there because they have things like supplier hour and you know venue hour and all these really really good opportunities again you need to train your sales team or train your team so that they communicate with people and engage with people in the right way rather than just we do that we do that but for me Facebook groups is you know if your members of the groups that are of your niche if your members of groups that are of your industry then you know they're great ways to connect and I've certainly got a lot of business out of some Facebook groups it's hard really with with social channels I think the thing to remember is that engagement we've get lots of people come to us and they say that I'm posting on posting I'm posting the MOU numbers aren't growing and that's great if you log on a new post and then you turn off the app you know what are you going to get you're going to get nothing Instagram and david ensor fact check this against you actually but it's my understanding that when you post on Instagram it goes to 10% of your followers and it's how they engage with it - whether they share it to the rest of your following and also it also relies on how much you're engaging as well so if you're not engaging with other people if you're not liking if you're not commenting if you're not being part of their app they're just not going to like you the algorithm with Instagram is just going to say no actually you will just show you to the 10% so it is you have to remember it's an engagement tool so whatever whatever platform you're on you're there to engage and you're there through part of it Facebook groups for me is a great example of that Instagram again a great opportunity to engage and and Twitter obviously it's not you have to remember it's not just there for you to stand there with your megaphone you have to be part of it whatever it whatever platform you choose you have to be engaged in it and you have to dedicate some time to it and how much you know minute it can be very labor-intensive I mean actually a couple of members of my family are social media influencers and they basically now don't live their own lives at all they're basically living completely father they never open their phones and you know it's quite I don't know for someone like myself as a bit of a he's older but it feels like a bit of a dinosaur it's quite alarming you know to think about how much time you actually could and should invest in this and so I guess it's a question to to all of you you know are there specific times that are better for posting than others which I would presume that's probably a resounding yes and you know from the engagement perspective you know how much time does that take to actually look at everyone that's you know itching with the post that you've put out and commenting and responding that could be a daily job in itself could it not yeah I mean it is it can be time-consuming but it's also making sure that you spend the time in the right areas on social media there is definitely ways and tools in which you can do it a lot more strategically so there's there is scheduling tools that you can use you can plan it out well in advance and also if you use if you've got a business page version rather than you own private there's lots of analytics on there that you you can find out what is the best time to post who your demographic is what age it is where they're coming from in the country what else are they liking there's so much information on there if you know how to read it and use it quickly and you know you've enjoyed this period our engagement has changed with people it's specifically on LinkedIn and we have looked at those analytics and gone right so we need to be doing more stories people are engaging more with the stories than they are and you know the main the main imagery so you know we've upped our stories because that seems to be where people at the moment are spending more of their time so it's about using the analytics for your own each of your own brands to actually work out what the audiences are engaging with how they using it when they're using it and I'm going from there it's important to invest the time upfront in the research and to make sure you're doing it at the right timing you're posting the right things so every do you have any perspective on this yeah I think something that you might do on behalf of your client yes it is sleeping off of this yeah absolutely it's something that we look very closely at with all of our clients and generous spa sorry in terms of you you study your audience to understand when the best time to post it there are lots of people out there that would always say you must always post out during the morning commute lunchtime evening commute that's always the best time well if your target audience are teachers that's not going to work for them because they're working during lunchtime they're commuting times are completely different if your target audience are lighting technicians and I used to be a lighting technician they don't get up before 10 o'clock in the morning because they were up until 4 o'clock in the morning the night before so understand your audience is vital but I think as well as knowing when to post it's about knowing what topics to post about as well and Katie mentioned previously algorithms the algorithms on these social media platforms horribly complex things but they are trying to work out what content is going to be of most relevance and interest to the audience so think about things that are that are trending that are very popular and think of ways in which you can tap in and and utilize that cliche example we all have a particular baking competition program that were big fans of that happened around August September and that is the time when you see lots of companies having lots of all Steve baked us a cake this week and I'm talking about that TV show and that's not just jumping on the bandwagon the social media platforms themselves they look at that you are you're talking about baking lots of people are talking of a 'king at the moment that's relevant that's contributing to the wider discussion I'm going to show that to more people I think think think as if you were that's networking event and you stood in a circle of people and someone's talking about something you don't immediately then go hey shut up listen to this I want to talk about this you wait for the opportunity to say I'll you know that happened to me once and you gently shift the conversation on to you using what the common conversation topic is if you replicate that on social media it's going to get your content out to more people yeah that makes perfect that makes perfect sense I mean are there any are there any tools and any tips looking to the future as well of of posting on social media obviously different media is the platforms are changing constantly what their offerings are changing also constantly is there anything that any of you've seen recently on LinkedIn or Instagram or Twitter that you think is quite an interesting in helpful and useful tool to elevate engagement or to the one could you that one could use eyes within the industry from a sales perspective from a legion perspective from an engagement perspective I think for me I've seen a lot of covert 19 of Instagram TV so a lot of people who are managing their accounts that are perhaps smaller especially if they're freelance are using or collaborating with other freelancers or other small businesses and rather than maybe doing formal zoom calls like this but having Instagram TV on a certain topic so 20-minute sessions I mean max where they just took around once something really really really specific so rather than talking about social media they might just talk about what's that broadcasts and what they've done and how they are they working and how they're and how they're finding it or even just an update on the industry you know just it's like a public conversation really and I've seen that that is where it's quite well that's got a lot of engagement for some of our clients and for some of our people in our network that are much much smaller and perhaps have friends in the industry so if you're if you quite a small following and your friend and your colleague in the industry it's got quite a big following see if you can do an Instagram TV with them do a bit of video story promo before you go live a bit of a warm-up 24 hours before make sure your your name-dropping make sure you're sharing stories and Instagram TV they're finding actually and make sure they're out of work hours so perhaps at 5 o'clock when people are sort of shutting down that and more likely to pick up their phones although my friends apparently my hand they you know they're more likely to engage and that's that they're having really good traction with Instagram TV whereas previously we've sort of stayed away from Instagram TV that's that's something that actually we've been engaging with much more interesting Gemma do you have any do you have any thoughts on this area no I mean we haven't tried Instagram TV actually and but I think a few managers nice-ish majors are listening to this today social probably email mr. Winston on TV let's do something and but I think it's really important to experiment during this period I think that brands shouldn't be afraid to try something new try a different platform to hire different tact try a different style of content you know if you're always putting out quite serious pieces of white papers and things try something a bit more fun a bit more creative a bit different and don't be afraid to fail until you find what's right I think that's that's really important because you won't get it right the first time it does take time for following an engagement to grow you've got to do the research you've got to put in the effort and experiment and have fun with it social media was primarily volunteer to have fun to communicate to share to post pictures and and I think somewhere along the way that gets lost sometimes and actually this from what I've seen quite a lot of people put out more which one to do is it it's fun it's positive it's creative and and don't forget that experiment if you don't if you post doesn't get a brilliant share learn from it move on try something different you know and I think it's really important that the people and brands don't be afraid to experiment at the moment most in terms of the various channels that we're posting on at the moment there's been quite a lot of chats today largely run Facebook and Instagram does anybody have any tips on the likes of LinkedIn I guess for a lot of our industry a lot of our potential clients and are on LinkedIn and said and although LinkedIn is essentially more expensive certainly from an ads perspective than the other channel are there any good tips and solutions that perhaps you might be able to offer LinkedIn is Sylvester Stallone in the 12th rocky film it keeps getting up again and nobody's entirely sure how or why in the first quarter of this year LinkedIn added 15 million users 15 million people join LinkedIn the first course this year the sessions are up 26% people are using LinkedIn now more than ever and the reasons for that a fairly clear sales people lead generators they can't go out to networking events so they're utilizing LinkedIn a lot of people have dismissed LinkedIn because there's not much conversation on there in the past that has changed now I think start treating in the past my work with businesses with always looks at directly generational link to finding individual people and missing messaging them individually now's the time to be really thinking about a proper broadcast content strategy for the platform they're playing around with a lot of fee honing has just been released on LinkedIn so you can now run interactive hopes and they are also currently testing LinkedIn two stories and so two stories content content leaks after 24 hours yet they've decided to give that a crack now we're intrigued to see how that caves out but as is the case with all social media platforms when they release a new product use it because the algorithm will really push you to the front because they want people to know about these new features and say yeah times are changing once again filling to Casey do you have any thoughts around LinkedIn you know as opposed to Instagram and Facebook I mean do you do work around that your client base yeah linked yes links is good for us because we work for our own in the b2b in sector and you can be so so specific with who you target and people are sort of there they're ready to do business I would say LinkedIn on people bringing more personal and political beliefs to LinkedIn than more than ever before so I think if you're going to and obviously it's all from the individual apart from the groups and companies page so I think this is where your training of your internal team becomes really really important because you know if you've got sales people who start really pushing their political agendas and and their personal agendas it's not the place for baby photos I'm sorry it's not the place for critical genders and I think you know getting someone in who can really train your team and really shape the story that's really important on LinkedIn is a professional business platform although it's run by humans and is you know it's led by humans is still a professional workplace so I think that was really really important when it comes to link to it was just someone mentioned this Charlotte in the chat is them you know how do people feel is there value in people sharing within a business of what you're putting out and actually for us that's probably the best way we get the traction is not from the actual top and on a page it's all the people work top and I'm just showing it out that you know that is the most critical part and absolutely you know it is their personal page we don't want you know if they don't want to share it they don't share but that's their choice but we actively encourage on every channel our employees to share it because that's where you get the traction it's actually that share not the immediate post that skate that gets a good amount but it's that share that will really boost it what's good I mean I you know I've actually had a had a baby five weeks ago and posted on LinkedIn you know just the fact that I'd had a baby and I didn't I don't believe in posting pictures of my kids on social media anyway but and I got high level of comments that I've ever had on any anywhere which was quite interesting and I only did it on LinkedIn and it was very interesting because you know like you're saying you think that it you know LinkedIn can feel quite dry in terms of the content it can feel but it's all it's so business orientation it's only about look at this conference that we've been running or you know here's a piece of industry Intel but it was very interesting just the quantity of response that I got from that omitting it's very emotive thing but I've done it once before and again I've got a huge number of views I think it was a video of Wales and Mauritius and I put on LinkedIn and it was quite interesting to see the difference actually between you know putting an article up on LinkedIn that's released the industry and putting something that's actually quite emotive up there and my response has been very very different to perhaps or people might imagine I don't know whether you and if you haven't even thought we experienced that as well Charlotte we find that our engagement levels on posts and tend to be higher if it features something about one of us one of the team something we've done something they've achieved we get much bigger engagement through that rather than just posting a picture of you know a destination we don't tend to get much traction about that it's about one of our people being on that destination and what they experienced they the people aspect and the business message brusca gets good traction we've just we've had another couple of questions actually just before we go but wondering if there's any other communication channels actually apart from social media that are worth considering because it's quite difficult to actually up their percentage of clicks on various posts and they're wondering about whether there's other ways of communicating the way that you can make difference a difference on in in other ways from a communication perspective I don't know whether that's something maybe Katy you might be able to add something yes so if they're thinking about are they sort of trying to drive traffic to their social media and engagement if that is that sort of what your I guess I guess the the question implies that they're not really getting much traction on the clicks on the posts that they're putting up so we had a client recently who wanted I thought it was a bit of a vanity project but they wanted to increase their Instagram followers so we did some PR around they had a lot of amazing they were actually an architect clients for us so we did a lot of pitching and we managed to get them into a few listicles so top ten Instagram accounts are gonna get you you know that give you wonder lust or you know the top ten baths we we actually pitch them so architecture and they had lots of beautiful bathrooms so it was sort of bathrooms of dreams you know and then we track we said if you like this content and follow them on on Instagram and they manage from that articles from that P articles again much attraction so it's it's got to be specific it's got to be interesting and and PR can really help drive your traffic and engagement to your social media but I think it goes back to what Gemma says what is your driver what's your what's your mission what why would you want to do that if it's just a vanity project and I personally believe those sort of things just are gonna fall flat and you're just gonna spend a lot of time wasted if you are doing it because you're you're wanting to build a community around your social media and your social media channels giving something back and that's a really good opportunity to do that and PR can really help support that some editorial or a listicle or some sort of if you've got the visuals then that's a really good way of doing that I can see that Claire's come back into the fray which I suspect means that we have run out of time do we need to do we need to leave it here we time is up time is up plus a minute so I would just sorry to sort of draw a line quite sharply but I would like to thank you all very much so thank you Gemma Thank You Katie and thank you David and a big thanks to Charlotte for facilitating with a five week old baby so thank you all very much indeed and just a reminder that this recording will be available for tomorrow so I'm pleased to share share your social media that will be available as of tomorrow thank you all and thank you to our attendees and hope to see you and hear from you at another webinar shortly thank you thank you thank you