[Music] right from the start lifeboy was a soap on a mission to make cleanliness commonplace and spread the message that regular handwashing with soap is a life-saving habit when it was launched in 1894 infectious diseases were the number one cause of death life boy was unilever's answer an antibacterial soap that killed germs and was affordable to everyone ever since life boy has stepped in whenever it was needed the most when the global 1918 flu pandemic hit lifeboy soap was available on a mass scale in the 1920s it launched school programmes to teach children and families the importance of hand washing and during world war ii lifeboy help families across the uk to stay clean by providing free mobile baths of hot water soap and towels for people who lost their homes more recently life boy's been running one of the world's biggest hand-washing programs reaching over a billion people since 2010 [Music] and so it's no surprise that today life boy the world's number one hygiene soap brand is back in europe doing what it does best encouraging us all to make regular hand washing with soap and sanitizing a lasting habit to help us stay safe welcome back old friend lifeboy a soap for our times