Our Campaigns
In conversation with Sonal R. Patel (Head of Film & Partner, Brunswick Group & EVCOM Board Member)
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Film produced by Plastic Pictures
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[Music] all right so hello sonal how are you yeah very well thank you good good thanks so we're going to jump straight in with the first question what job was it and how did you get into it when you found the job that you thought this is what i love to do or have you had several i knew pretty early on that i wanted to work in television when i was at university in the u.s i was about 19 and i had always wanted to be an actress and so loved performance loved storytelling and that's what really led me to journalism i applied for an internship at the local nbc affiliate near my university and i worked overnights for a year my interest in storytelling my expertise in film and video has never really you know gone astray i've always i went from journalism into more production focused work and have always loved it and i've been very lucky um that i've had quite a rich and exciting career and i still have a lot to learn and at brunswick i feel that i can still do that because i'm never ever the smartest person in the room so you know we continue yeah and and the path has always found its way it seems to get you where you are now it's just followed a sort of steady progression yeah i'm boring like that i knew exactly what i wanted to do and then just went for it what do you think in terms of um the industry that you're currently working in which is sort of more film broadcast production where do you think it's going what do you think the future holds what are you excited by what would you what change would you like to see happen so um i think there are three things i think about primarily in terms of the future of our industry the first one is exciting and you know hybrid is the hot word at the moment the buzzword that everybody's using but i think it gives all of us an opportunity to be more creative whether you're in film or whether you're in events about how we deliver content to clients i love that we're doing lots of different wonderful things that we never did before in terms of things i'd like to challenge or change first of all i think it's the exploitation of young people in our industry and crew in terms of pay and hours we need to think more carefully and empathetically about that and also around diversity around the kinds of people that we work with every day at brunswick we've done a really good job and are working on this really hard but we want to see more diverse people because they shine a light and allow us to see the world in different ways especially people from different socioeconomic backgrounds and that's meaningful and that's a change that we can make and realize very quickly so those are the things that i'm focused on you